The PR Buzz Factor

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Learn more about Amazon Prime. A ""hands-on"" workbook, deliberately written in a practical, interactive way to help small businesses achieve tangible, bottom-line benefits.

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Review ""A thoroughly 'user-friendly' reference for achieving the greatest results possible in public relations and company representation Kogan Page February 28, Language: Related Video Shorts 0 Upload your video. Try the Kindle edition and experience these great reading features: Share your thoughts with other customers. Write a customer review. There was a problem filtering reviews right now. Please try again later. I haven't received this item yet and it has been a month time now.

One person found this helpful. I've been a small business owner since early , and like many others in my industry I've felt starved of genuine, honest advice on running a professional PR campaign. Russell Lawson has done a fantastic job of bringing the topic to life and provided extremely candid opinions on how best manage a much under-used tool by small businesses, namely PR.

I don't consider myself a novice to the subject, but have come away feeling wiser and more importantly enthused to work even further on refining my campaigns. Good PR is not as simple as many believe, and Russell has made sense of what can at times be an overwhelming topic.

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I highly recommend this title. See all 3 reviews.


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  • Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway. Think of what this means: There is also an urgency conveyed when news is reported in the media, and that news has the potential to reach a tremendously large audience.

    With exposure comes awareness. An important goal of public relations — in any medium — is to make people aware of what your organisation is, what it offers, and what it does.

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    Never underestimate the value of such awareness. Creating awareness for your organisation means that you must inform your key audiences about what you offer and how you can meet their needs. Public relations is probably the most valuable tool in accomplishing this. There are many tactics a small business can employ to get into this great position, from imaginatively developing newsletters, collaborating with research for news articles, to forming strategic alliances with appropriate partners to enforce credibility and authority.

    The aim of The PR Buzz Factor is to take small firms through every stage of devising a PR campaign through e-PR, website design, handling the media, writing newsletters and much more.

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    It is a straightforward, easy-to-understand 'hands on' book, which is deliberately written in a practical, interactive way by giving small business owners the necessary tools to analyse their own business in PR terms in order to reach their customers. For more information go to the book's dedicated website at www. Read more Read less. Kindle Cloud Reader Read instantly in your browser. Sponsored products related to this item What's this? Page 1 of 1 Start over Page 1 of 1. The 1-Page Marketing Plan: Discover the groundbreaking new marketing breakthrough.

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    Product details File Size: February 1, Sold by: Related Video Shorts 0 Upload your video. Share your thoughts with other customers. Write a customer review.

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    There was a problem filtering reviews right now. Please try again later. I haven't received this item yet and it has been a month time now. I've been a small business owner since early , and like many others in my industry I've felt starved of genuine, honest advice on running a professional PR campaign. Russell Lawson has done a fantastic job of bringing the topic to life and provided extremely candid opinions on how best manage a much under-used tool by small businesses, namely PR. I don't consider myself a novice to the subject, but have come away feeling wiser and more importantly enthused to work even further on refining my campaigns.

    Good PR is not as simple as many believe, and Russell has made sense of what can at times be an overwhelming topic. I highly recommend this title. See all 3 reviews.